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The Coffee Roasting Process and Its Effects On The Products You Drink!

By Joe Leary/Principal/Lead Source Digital Marketer's & KYC Consulting on LinkedIn Today I would like to explain just how much the roasting process effects the coffee we consume on a daily basis. I sincerely hope you find this article enjoyable, interesting and informative. I am going to attempt to explain the 4 major roasting processes and what it does and doesn't do to the world's second most popularly traded commodity. Before I get started, there is something you need to know about coffee. When coffee is roasted it goes through a process, within that process the beans are altered by temperature and generally gas, LNG, electricity and even wood. During this process the beans reach levels within that process that makes the beans, "crack". Depending on how light or dark they are being roasting they "crack either once or twice. This alters the flavor profile tremendously, so please keep that in mind while reading this article. I have included some
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The Art Of Creating A Great Coffee Blend

  THE ART OF CREATING A GREAT COFFEE BLEND!   This is pretty much where the rubber meets the road, in the coffee industry. Coffee blends make up the vast majority of successful products within this industry. Single Origins and Estate Coffees are wonderful, but, coffee blends are generally the mainstay of most consumers purchases. There are several reasons for that. Today I want to explain and explore how you would go about finding the right coffee blend for you and, what goes into the process of roasting and blending coffee and the underlying reasons. I hope you find this enjoyable and entertaining. After all it really is the "Art" side of the coffee industry. It is also the down and dirty business side of the industry. Let's take a closer look at what goes into this process. Most of you know that coffee is an agricultural product. With any product that is cultivated and grown, there are natural cycles that occur. Coffee is no different. Coffee

How To Successfully Run A Commodity Based Business#commoditybusiness#freebusinessadvice

How To Successfully Run A Commodity Based Business     I have over 26 years of experience in a commodity based business. As a matter of fact, it wasn't just commodities, it was the number 2 traded commodity on the planet, coffee. Although I will be referring to coffee in this article, this information will translate into any commodity based business. One thing I do want to point out, that perhaps many haven't considered. Almost every business, if not every single business is affected in some way by commodities. Whether it is a meat packer buying boxes(by the way beef is a commodity), or a bakery packaging mini muffins in portion controlled lots. Yes, board to make boxes is a commodity, and many of the packaging materials a manufacturing facility uses is petroleum based. I could go on and on, but I just wanted to point out that understanding commodities and how to manage and minimize your exposure to wild price swings is an extremely important skill. So I'd lik

Espresso For The Masses! The Simple Single Serve Solution!#espresso#espressomachinesforchristmas#espressoforcoffeelovers

Hi Everyone! This is THE solution. Espresso for the masses! The Simple Single Serve Belmoca B-100 machine with capsules.#christmasdealsonespresso Finally a machine that virtually anyone can use to make a perfect cup of Espresso, Largo(large cup), Latte's and Cappucino's if you are willing to buy a stand alone milk frother from Amazon for $ 51.99 . This frother makes Cappucino better than a $5,000 machine. Here is the link to order your Automatic Milk Frother. BUY THE SECURA 300ML AUTOMATIC MILK FROTHER HERE!! The Belmoca capsules are a proprietary diamond shape and hold an average of 20% more coffee than any other capsule single serve model. That is extremely important because it ensures a fantastic, premium cup unlike every other competing model in this space.#simpleespressomachinesforthehome The machine is perfect for home use, offices, salons, spas, gyms, boutiques and smaller cafes and restaurants. It is built to brew between 5-50 cups per day. So t

How To Roast Your Own Coffee At Home!

How To Roast Your Own Coffee At Home! How to roast your own coffee at home! This is a question I have been asked by many people, especially lately. I haven't been actively updating the blog lately because this is one area of my return to the coffee business that I have really been working on. First of all, coming from a commercial coffee roasting plant, with over 25 years of experience, this question was one I really had to think about. I was thinking, is it even possible to roast a quality cup of coffee at home and secondly, is it worth your time, effort and expense? Well the answer is a resounding, ABSOLUTELY! Now, with Black Friday right around the corner, I thought this would be a fantastic time to talk a little about the process, the equipment required and some of the nuances you must eventually master to experience the Freshest cup of coffee you will EVER drink! Now for me, I was lucky enough to pick whatever coffee or blend from my plant on a daily basis, th