One Man's Journey in The Coffee Industry and Life

Hi Everyone, Coming from the privately held business sector and having the opportunity to experience and develop my knowledge of every facet of a manufacturing business, is one of the most rewarding experiences of my life. Having been an employee for a privately held multi-million dollar business for 11 years and then getting the opportunity to be the 100% owner of the company was a real eye-opening experience. One of the glaring differences of becoming an entrepreneur instead of a highly paid executive is the considerable amount of responsibility you now are solely responsible for. The biggest challenge I had was, looking honestly at your strengths and weaknesses and identifying who you really are as a business person. You must first and foremost come to terms as to where you belong on a daily basis to ensure the companies success. It is extremely important to understand your role moving forward and where you can best impact your company. Here comes the BIG question. Are you a lea...

I hope you enjoyed the video ! So many people always ask, how come I can't make a great cup of coffee at home? Well over the last 25 + years, I have tried pretty much every kind of brewing technique imaginable! I always come back to the french press method! If you LOVE coffee, do yourself a very big favor and invest in a good quality French Press, you will never look back! One of the best brands I have found is Bodum, it is a top quality press that if taken care of properly will last for years! You can click on the Illy Ad on the top right corner of this ad, or the Amazon logo too. They both offer french presses! Combine the press with some of Illy's premium coffee offerings and you will be in Coffee Nirvana!! Cafe Britt is another super quality coffee from Costa Rica that is definitely worth a try. I have visited their farms several times over the years and their quality is impeccable! Whichever you choose, using the French Press properly you just can't go wrong!! So ...

Hi Everyone, As a token of my appreciation I want you to reward a few lucky people with a FREE Apple Macbook Air!! All you have to do is enter your email and you'll be entered into the drawing! No strings, nothing to buy honestly! Over the last several months the traffic to this site has grown on a daily basis, and I really have no technical, super internet game plan. It has been pretty organic which is cool! So I'll keep posting and please, keep reading and share with your friends!! Sign up below and THANK YOU again, Joe

Hi everyone, I LOVE a good espresso and it always troubled me about the lack of knowledge some people had about coffee and espresso, especially in the U.S., because that's where I am from, I am not sure this is prevalent throughout the world, but there are some things everyone should know about espresso. First off, it doesn't matter what type of roast or beans you use really. It just matters that the coffee is ground to a certain fineness. This causes the massive amount of pressurized extraction you get from brewing it in an espresso machine!! The massive pressure that an espresso machine provides is the key to good espresso, not the beans or the blend, or the roast shade. In fact, some of the most powerful espresso I have ever tasted is from a roast that most people would describe as light roasted coffee!!  You see the way the espresso interacts with the brain is very different. It calls into attention a brain function called Adnosine which releases adrenaline into yo...

So I have not been posting everyday and there has been a significant increase in views even though this blog title is completely lame. For some reason the less I post the more people visit. I kind of get it but I am still thinking it is counter-intuitive to what I have learned about blogging. Oh well that is the learning curve I guess. So I have decided to take a poll of my readership. You are an incredibly quiet bunch I must say, you read this blog and have no comments or opinions on pretty much anything. You know it is fine, I get that but maybe you should voice your opinion and get interactive? I promise it won't be painful and it might be fun??? Or maybe not but hey, what the hell I'll give it a shot and based on your reactions I will give an honest opinion back. I promise. So, large sigh, somebody laugh................. 1.) Do you prefer dark roast coffee or light roast coffee? 2) What would you pick if you had only one coffee to drink everyday for the rest of your li...

Hi Everyone, Sorry I have not posted in a while but I had to do some thinking in order to gather my thoughts on this blog. I have also been batting around the idea of changing this blog title, and I will let you know if I do because I believe it is not conducive to the theme. It was a rash decision to name it per se, and I may be changing it shortly, but for now status quo. I would like to welcome some new follower's and urge you to comment on anything you feel is appropriate. Thank you for signing in and hopefully you will enjoy this in the upcoming posts!! So here we go!! Ten Things You Need to Ask Yourself As a Business Owner!! 1. Outside insight is always a healthy thing as long as it is relevant and laser targeted. Do you agree or disagree? 2. Do you have an advisory board presently? 3. Do you have outside support and advice that doesn't benefit or not benefit from their suggestions or insights? 4. How valuable would that be on a scale of 1-10? 5. What do yo...

Enough is enough. This is an informational blog also, especially for the entrepreneur starting out or the small family business that is the heart of this country!! So here is the deal. I finally became an owner of a multi-million dollar company, which I was hell bent on making it successful. That is all well and good, and I had a lot of creative thoughts to get us out of the mess I inherited but, and this is a big but...... you need to realize how to prioritize and you need to  recognize what is really important! You see when I bought that company I had visions of a knight in shining armor, riding up to the gate and freeing everyone inside and saving the day!!! WRONG!!! WRONG!!! WRONG!!!! What I really did was put a bank that was going to get absolutely crucified by a loan that wasn't guaranteed and gave them leverage... there is that ugly word,    leverage..... it is something most people don't think about, but it is one of the single most important words in business....