Yeah that's right, isn't it? Well not really, the factory was so busy and the sales were coming in. We went from $5.6 million to $24 million in a hurry. No capital involved, which made me think, hmmm, maybe we are really not very proficient. But I would come back off the road and there would be 10 more employees on the production floor, and then I would go back out and they'd be 15! What is going on, we had the capacity, we had the resources, what we didn't have was someone that wanted to invest in the future. AAAAARGH. You know what that feels like for a 35 year old, with his whole life ahead of him? Death. But hey I got it and you can only pick so many fights. So, what I did was try to reduce costs everywhere else. I looked at insurance, health insurance, any out sourcing we did to cut the crap out of all these costs we were incurring. Then I found it the magic bullet, let's invest in futures and options!! Calls, Puts, market positioning let's go! So that's what we did for 95, we changed our philosophy in seconds, which was cool. God knows where it is going to lead us, but I felt strongly about the new way. Even though I had little knowledge in the trading side of it, I kind of knew, it was the only way we would survive. Soooo, I was bumbling and grumbling for quite some time, I made a little bit of money but nothing to speak of. One Friday afternoon, I put a call into our broker and bought 4 contracts for September, it is now early July. I go home and say hey, at least we covered some of the business. I basically locked in our margin where we were going to make money. So that weekend was good. Played with the kids, had a couple of beers, you know everyday life. Then Monday hit ! There was a frost in Brazil!!!! WHAAAAAT! I was running with somebody else's legs on Monday... Stay tuned............
By Joe Leary/Principal/Lead Source Digital Marketer's & KYC Consulting on LinkedIn Today I would like to explain just how much the roasting process effects the coffee we consume on a daily basis. I sincerely hope you find this article enjoyable, interesting and informative. I am going to attempt to explain the 4 major roasting processes and what it does and doesn't do to the world's second most popularly traded commodity. Before I get started, there is something you need to know about coffee. When coffee is roasted it goes through a process, within that process the beans are altered by temperature and generally gas, LNG, electricity and even wood. During this process the beans reach levels within that process that makes the beans, "crack". Depending on how light or dark they are being roasting they "crack either once or twice. This alters the flavor profile tremendously, so please keep that in mind while reading this article. I have included some...
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