Skip to main content

I am going to Party Like it's 1995!!!

Yeah that's right, isn't it? Well not really, the factory was so busy and the sales were coming in. We went from $5.6 million to $24 million in a hurry. No capital involved, which made me think, hmmm, maybe we are really not very proficient. But I would come back off the road and there would be 10 more employees on the production floor, and then I would go back out and they'd be 15! What is going on, we had the capacity, we had the resources, what we didn't have was someone that wanted to invest in the future. AAAAARGH. You know what that feels like for a 35 year old, with his whole life ahead of him? Death. But hey I got it and you can only pick so many fights. So, what I did was try to reduce costs everywhere else. I looked at insurance, health insurance, any out sourcing we did to cut the crap out of all these costs we were incurring. Then I found it the magic bullet, let's invest in futures and options!! Calls, Puts, market positioning let's go! So that's what we did for 95, we changed our philosophy in seconds, which was cool. God knows where it is going to lead us, but I felt strongly about the new way. Even though I had little knowledge in the trading side of it, I kind of knew, it was the only way we would survive. Soooo, I was bumbling and grumbling for quite some time, I made a little bit of money but nothing to speak of. One Friday afternoon, I put a call into our broker and bought 4 contracts for September, it is now early July. I go home and say hey, at least we covered some of the business. I basically locked in our margin where we were going to make money. So that weekend was good. Played with the kids, had a couple of beers, you know everyday life. Then Monday hit ! There was a frost in Brazil!!!! WHAAAAAT! I was running with somebody else's legs on Monday... Stay tuned............

Comments

Popular posts from this blog

The Espresso Information!!

Hi everyone, I LOVE a good espresso and it always troubled me about the lack of knowledge some people had about coffee and espresso, especially in the U.S., because that's where I am from, I am not sure this is prevalent throughout the world, but there are some things everyone should know about espresso. First off, it doesn't matter what type of roast or beans you use really. It just matters that the coffee is ground to a certain fineness. This causes the massive amount of pressurized extraction you get from brewing it in an espresso machine!! The massive pressure that an espresso machine provides is the key to good espresso, not the beans or the blend, or the roast shade. In fact, some of the most powerful espresso I have ever tasted is from a roast that most people would describe as light roasted coffee!!  You see the way the espresso interacts with the brain is very different. It calls into attention a brain function called Adnosine which releases adrenaline into yo...

The Coffee Roasting Process and Its Effects On The Products You Drink!

By Joe Leary/Principal/Lead Source Digital Marketer's & KYC Consulting on LinkedIn Today I would like to explain just how much the roasting process effects the coffee we consume on a daily basis. I sincerely hope you find this article enjoyable, interesting and informative. I am going to attempt to explain the 4 major roasting processes and what it does and doesn't do to the world's second most popularly traded commodity. Before I get started, there is something you need to know about coffee. When coffee is roasted it goes through a process, within that process the beans are altered by temperature and generally gas, LNG, electricity and even wood. During this process the beans reach levels within that process that makes the beans, "crack". Depending on how light or dark they are being roasting they "crack either once or twice. This alters the flavor profile tremendously, so please keep that in mind while reading this article. I have included some...

Entrepreneurs! OK So You Want To Go For It!! The Big Payday!#entrepreneurs#businessadvice#growingmybusiness#goingforit#bigidea

So You Want To Be a Rock n Roll Star? In my last post, I gave you my reasons for not going for the Big Payday! I mean everything is relative for sure, but I am talking about really going for it. Well this post is for those out there that have "The Big Idea", and want to go for the huge payday that accompanies substantially growing your business. How do you get there? Well it really isn't rocket science to tell you the truth. It just means you have to embrace change, which is easier said than done, especially if you are the founder/sole owner/visionary, like so many entrepreneurs are. Here is how you get to say!! Show me The Money!! Here are some of the steps you must go through to get you to that next level. - Due Diligence So you might be at a plateau, but you know in your heart that this could be or should be a mass market product or service. You must take the business and compartmentalize every aspect. What you're doing. How you're doing i...