You Have To Read The Last 2 Posts!!!!

You know, this is a story about my life and business, in order to understand everything that is going on you MUST read the last 2 posts! It won't make sense if you don't, trust me. If you are at all interested in the story this is a must. there will be much more after this but it is a time line, and to understand it read the last 2 posts. Please. Thank you Joe

P.S. also I have changed auto- responder's!! So please enter your email address on the right hand column of this blog, so you can receive, news and Special offers, that this blog won't cover! Like discounts on services, consultations etc...

Comments

The Espresso Information!!

Hi everyone, I LOVE a good espresso and it always troubled me about the lack of knowledge some people had about coffee and espresso, especially in the U.S., because that's where I am from, I am not sure this is prevalent throughout the world, but there are some things everyone should know about espresso. First off, it doesn't matter what type of roast or beans you use really. It just matters that the coffee is ground to a certain fineness. This causes the massive amount of pressurized extraction you get from brewing it in an espresso machine!! The massive pressure that an espresso machine provides is the key to good espresso, not the beans or the blend, or the roast shade. In fact, some of the most powerful espresso I have ever tasted is from a roast that most people would describe as light roasted coffee!! You see the way the espresso interacts with the brain is very different. It calls into attention a brain function called Adnosine which releases adrenaline into yo

The Coffee Roasting Process and Its Effects On The Products You Drink!

By Joe Leary/Principal/Lead Source Digital Marketer's & KYC Consulting on LinkedIn Today I would like to explain just how much the roasting process effects the coffee we consume on a daily basis. I sincerely hope you find this article enjoyable, interesting and informative. I am going to attempt to explain the 4 major roasting processes and what it does and doesn't do to the world's second most popularly traded commodity. Before I get started, there is something you need to know about coffee. When coffee is roasted it goes through a process, within that process the beans are altered by temperature and generally gas, LNG, electricity and even wood. During this process the beans reach levels within that process that makes the beans, "crack". Depending on how light or dark they are being roasting they "crack either once or twice. This alters the flavor profile tremendously, so please keep that in mind while reading this article. I have included some

How To Successfully Run A Commodity Based Business#commoditybusiness#freebusinessadvice

How To Successfully Run A Commodity Based Business I have over 26 years of experience in a commodity based business. As a matter of fact, it wasn't just commodities, it was the number 2 traded commodity on the planet, coffee. Although I will be referring to coffee in this article, this information will translate into any commodity based business. One thing I do want to point out, that perhaps many haven't considered. Almost every business, if not every single business is affected in some way by commodities. Whether it is a meat packer buying boxes(by the way beef is a commodity), or a bakery packaging mini muffins in portion controlled lots. Yes, board to make boxes is a commodity, and many of the packaging materials a manufacturing facility uses is petroleum based. I could go on and on, but I just wanted to point out that understanding commodities and how to manage and minimize your exposure to wild price swings is an extremely important skill. So I'd lik

One Man's Journey in The Coffee Industry and Life

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