Skip to main content

I'm BAAAAACK In The Saddle Again!#business strategies#entrepreneurs#coffee#life stories



I hope you enjoyed the video! That's how I felt by December of 2007! I was BACK, and I needed to make changes, and I knew it! As I said in my last post, sales were stagnant, I needed to go back to basics. That is the only way I knew to develop a strategy on how I could move this company forward!
I broke down the operation into facets, studied the emerging trends in the industry and came out of it with a plan I was sure would work!
I waited until January and fired my VP of Sales, I replaced him with 2 highly motivated, young sales reps, with MBA's from Babson. If you don't know, Babson's MBA programs are one of the best in the country! I incentivized them so they could earn unlimited income, but, their base was low. You see, if there is one thing I learned in business it is this. If you pay your sales people a base salary that can cover their bills without any incentives, you are probably doing them, you and ultimately the company a huge disservice!
My plan for myself was simple. Now that there was new blood in the organization, and it really rocked the employees, I would focus on growing the business by focusing on consolidating! Yes that's right acquiring existing companies that could either be rolled up into our operation or businesses that got us into markets we weren't already in! It was a new direction, but I had the money, I knew the industry and it was AND, still is hopelessly fragmented!! Just in New England alone, there was approximately 35-40 roasting, distribution or OCS(office coffee services) within a 200 mile radius, and we were all doing the same thing! Beating each other over the head for the same market share. It to me, was completely ridiculous and counter productive. So I started pounding the bricks trying to get others in this business to understand, and either sell or merge with our business. It was great to be back in the saddle again!!
I felt it was time to think out of the box, clearly the old model was broken! I was going to fix that. Out of something horrendous came a new energy, you have to turn a negative into a positive and that's what I was going to do know matter what!
I was back on my journey! I was extremely focused, but, a different man in so many ways. I was stronger!

Again thanks for following this blog! Please spread the word! Any comments would be appreciated!
Joe Leary
I am an active Business consultant, please view my Linkedin profile. If you need help in any area of your business feel free to contact me. I will help you!

Comments

Post a Comment

Popular posts from this blog

The Espresso Information!!

Hi everyone, I LOVE a good espresso and it always troubled me about the lack of knowledge some people had about coffee and espresso, especially in the U.S., because that's where I am from, I am not sure this is prevalent throughout the world, but there are some things everyone should know about espresso. First off, it doesn't matter what type of roast or beans you use really. It just matters that the coffee is ground to a certain fineness. This causes the massive amount of pressurized extraction you get from brewing it in an espresso machine!! The massive pressure that an espresso machine provides is the key to good espresso, not the beans or the blend, or the roast shade. In fact, some of the most powerful espresso I have ever tasted is from a roast that most people would describe as light roasted coffee!!  You see the way the espresso interacts with the brain is very different. It calls into attention a brain function called Adnosine which releases adrenaline into yo...
Post a Comment
Read more

The Coffee Roasting Process and Its Effects On The Products You Drink!

By Joe Leary/Principal/Lead Source Digital Marketer's & KYC Consulting on LinkedIn Today I would like to explain just how much the roasting process effects the coffee we consume on a daily basis. I sincerely hope you find this article enjoyable, interesting and informative. I am going to attempt to explain the 4 major roasting processes and what it does and doesn't do to the world's second most popularly traded commodity. Before I get started, there is something you need to know about coffee. When coffee is roasted it goes through a process, within that process the beans are altered by temperature and generally gas, LNG, electricity and even wood. During this process the beans reach levels within that process that makes the beans, "crack". Depending on how light or dark they are being roasting they "crack either once or twice. This alters the flavor profile tremendously, so please keep that in mind while reading this article. I have included some...
1 comment
Read more

Entrepreneurs! OK So You Want To Go For It!! The Big Payday!#entrepreneurs#businessadvice#growingmybusiness#goingforit#bigidea

So You Want To Be a Rock n Roll Star? In my last post, I gave you my reasons for not going for the Big Payday! I mean everything is relative for sure, but I am talking about really going for it. Well this post is for those out there that have "The Big Idea", and want to go for the huge payday that accompanies substantially growing your business. How do you get there? Well it really isn't rocket science to tell you the truth. It just means you have to embrace change, which is easier said than done, especially if you are the founder/sole owner/visionary, like so many entrepreneurs are. Here is how you get to say!! Show me The Money!! Here are some of the steps you must go through to get you to that next level. - Due Diligence So you might be at a plateau, but you know in your heart that this could be or should be a mass market product or service. You must take the business and compartmentalize every aspect. What you're doing. How you're doing i...
Post a Comment
Read more