Skip to main content

One Man's Journey in the Coffee Industry and Life

Ok, hold on a minute be patient, please! It was just pointed out by a good friend, Loraine, that my blog is causing her fits! There are posts that are empty and you click on the subscribe with atom icon at the bottom of the page, doesn't work! Thank you so much Loraine for making me aware of this, and you are so right that people will say, oh forget about this it is too much work. I agree.
So I am not going to blog again, until I can completely straighten this thing out. Like I told everyone when I started, I was a newbie, but actually it is turning out I am even below that call me a nobie, I guess and yes I realize I am now making up words that don't belong in the English language. Sorry.
Anyway, that is all I have to say tonight, other than, I spent some really special time with people I should have been spending really special time a long long time ago. I will eventually, get to the details, but people should think more about their actions, and should follow their feelings a whole lot more, than what I have done over the last, oh I would say lifetime, but that be right can it? Anyway, I am going to try and figure this out and then, I honestly hope, you will hang in there and read my blog. It is all true and when I actually write this, I immediately think, really? Then, I read it again, don't correct my spelling mistakes, again sorry Loraine, but I promise all of you one thing. I promise you will laugh, you will cry, you will learn something, and it is a riveting story about life and even the future. I will write "EPIC SHIT" as one person said! I know deep down, this story needs to be told, and I hope and pray, you will have the patience to keep following. Thanks for even sticking with this. Joe

Popular posts from this blog

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?#coffee#coffeebusinessnews

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?
Unless you have been hiding in an unmarked oil well over the past few months, you already must have realized there has been a significant change in the coffee roasting industry. The $40 billion U.S. market has another bully on the block and watch out Nestle, these gentleman are playing for all the marbles.#entrepreneurship

Coffee beans, which is the second largest traded commodity in the world is apparently a target of one of the richest families in Europe. The Reimann family has not so quietly, been actively targeting U.S roasters and using a “price is not an issue" formula!



The cash is there, and they are clearly not afraid to be buying based on future earnings projections. This isn't a strange occurrence for J.A.B., they purchased D.E. Master Blenders, Douwe Egbert for a cool $10 billion. Many analysts refer to this transaction as, "a pure play coffee company".

Their coffee portfolio no…

How To Roast Your Own Coffee At Home!

How To Roast Your Own Coffee At Home!How to roast your own coffee at home! This is a question I have been asked by many people, especially lately. I haven't been actively updating the blog lately because this is one area of my return to the coffee business that I have really been working on.
First of all, coming from a commercial coffee roasting plant, with over 25 years of experience, this question was one I really had to think about. I was thinking, is it even possible to roast a quality cup of coffee at home and secondly, is it worth your time, effort and expense?
Well the answer is a resounding, ABSOLUTELY! Now, with Black Friday right around the corner, I thought this would be a fantastic time to talk a little about the process, the equipment required and some of the nuances you must eventually master to experience the Freshest cup of coffee you will EVER drink!
Now for me, I was lucky enough to pick whatever coffee or blend from my plant on a daily basis, throw a pound in my 1…

How To Successfully Run A Commodity Based Business#commoditybusiness#freebusinessadvice

How To Successfully Run A Commodity Based Business I have over 26 years of experience in a commodity based business. As a matter of fact, it wasn't just commodities, it was the number 2 traded commodity on the planet, coffee. Although I will be referring to coffee in this article, this information will translate into any commodity based business.
One thing I do want to point out, that perhaps many haven't considered. Almost every business, if not every single business is affected in some way by commodities. Whether it is a meat packer buying boxes(by the way beef is a commodity), or a bakery packaging mini muffins in portion controlled lots. Yes, board to make boxes is a commodity, and many of the packaging materials a manufacturing facility uses is petroleum based. I could go on and on, but I just wanted to point out that understanding commodities and how to manage and minimize your exposure to wild price swings is an extremely important skill. So I'd like to share my philo…