Skip to main content
So sitting on that plane, summarizing a plan to convince my boss and owner that we should probably invest in a flavored coffee line, than leave it up to one uptight, God knows what brother, and his seriously Doc Holliday sidekick, over the top alcoholic brother. I' m thinking I have a decent shot, even with a tightwad like my boss. I mean how could I lose the discussion? What could possibly be the answer? I though about this for quite some time, and I realized I was either very different than anyone I know, or I am a certifiable lunatic! I mean think about it, by doing this, I am taking on the responsibility, I am complicating my life, because really it is not, not working at this very moment and if I screw it up I am probably fired or at least tortured and reminded of it, for God knows how long. Well that's not true, it would probably come up annually, when I'd ask for a raise and then THAT subject would come up about how I wasted XXX dollars and we are still trying to recover, blah,blah,blah....
So that brings me back to Virginia, summer of 1975, I am a fifteen year old kid with a broken ankle, who unbeknownst to me, has to carry a 125 lb machine up two sets of stairs, keep filling it and emptying it with 5 gallon water bins and move all the furniture, so my uncle can run the machine without stopping, and therefore we get this thing done in, I would estimate 60% less time if it was done right. Isn't that manufacturing, isn't that production efficiency? Of course it is, but my ankle really hurt! But.. But it did sink in, that inept ability to see things clearly, simplify and improve the process, ultimately leading to better time management and the ability to do more in the same period of time. Simple right? Try it some time, simple is more complicated to get to than you think. Common sense is very underrated in the business world. Anyway, that whole summer, nobody ever asked or addressed my ankle. It got easier to move around and the pain subsided, I was doing ok. Until one of my cousin's friends comes over one night, and he's in med school in DC. He sees my ankle and then proceeds to tell my cousin that was probably broken, at the very least fractured, and I should've had it set and been in the very least a boot cast for 6 weeks! Great, thanks everyone! To this day my right ankle is three times bigger than my left. Hey but I could still play basketball and beat you in a game of 9! Haha.
Anyway, yeah, I learned a lot that summer. I learned that some people lived a pretty luxurious life, I learned that I didn't really need my parent's, not that I didn't miss them, it was just really pivotal in realizing, hey I have to do this on my own, and the biggest thing, there's a great big world out there. Big things for a fifteen year old.
So all this crap is flying through my thoughts and as we're landing at Logan, I remember one defining thing my uncle told me over and over again that summer. He used to say too me, Rooster! That's what he called me, because he thought it was ironic, I had red hair and I hated getting up in the morning! Oh the irony! But anyway he would say, You know the difference between living down here and living up in Boston? I would look at him puzzled and say, "there's no good seafood?" No I would say, not really, and he would say, people grow up and get educated from here to start there own businesses, and people up in BAHston as he liked to call it, would get educated to go work for some big corporation. Now of course that's probably not true, especially after 2 pitcher's of martini's, but for some strange reason it resonated through my body. I was 15, I idolized this guy, I mean come on, look at all the stuff he had....
So off the plane I go, hellbent on pitching this line to my boss, and I am going to complicate my life, and make this happen if it kills me. I am 34 years old, and I am ready to put it all on the line. Bring it on!!

Popular posts from this blog

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?#coffee#coffeebusinessnews

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?
Unless you have been hiding in an unmarked oil well over the past few months, you already must have realized there has been a significant change in the coffee roasting industry. The $40 billion U.S. market has another bully on the block and watch out Nestle, these gentleman are playing for all the marbles.#entrepreneurship

Coffee beans, which is the second largest traded commodity in the world is apparently a target of one of the richest families in Europe. The Reimann family has not so quietly, been actively targeting U.S roasters and using a “price is not an issue" formula!



The cash is there, and they are clearly not afraid to be buying based on future earnings projections. This isn't a strange occurrence for J.A.B., they purchased D.E. Master Blenders, Douwe Egbert for a cool $10 billion. Many analysts refer to this transaction as, "a pure play coffee company".

Their coffee portfolio no…

How To Roast Your Own Coffee At Home!

How To Roast Your Own Coffee At Home!How to roast your own coffee at home! This is a question I have been asked by many people, especially lately. I haven't been actively updating the blog lately because this is one area of my return to the coffee business that I have really been working on.
First of all, coming from a commercial coffee roasting plant, with over 25 years of experience, this question was one I really had to think about. I was thinking, is it even possible to roast a quality cup of coffee at home and secondly, is it worth your time, effort and expense?
Well the answer is a resounding, ABSOLUTELY! Now, with Black Friday right around the corner, I thought this would be a fantastic time to talk a little about the process, the equipment required and some of the nuances you must eventually master to experience the Freshest cup of coffee you will EVER drink!
Now for me, I was lucky enough to pick whatever coffee or blend from my plant on a daily basis, throw a pound in my 1…

The Coffee Roasting Process and Its Effects On The Products You Drink!

By Joe Leary/Principal/Lead Source Digital Marketer's & KYC Consulting on LinkedIn

Today I would like to explain just how much the roasting process effects the coffee we consume on a daily basis. I sincerely hope you find this article enjoyable, interesting and informative.

I am going to attempt to explain the 4 major roasting processes and what it does and doesn't do to the world's second most popularly traded commodity. Before I get started, there is something you need to know about coffee. When coffee is roasted it goes through a process, within that process the beans are altered by temperature and generally gas, LNG, electricity and even wood.

During this process the beans reach levels within that process that makes the beans, "crack". Depending on how light or dark they are being roasting they "crack either once or twice. This alters the flavor profile tremendously, so please keep that in mind while reading this article.

I have included some pictures, t…