Skip to main content
So who was it that says everyone is now a coffee expert? Can somebody please fill me in on this crap?
I have spent over half my life in the coffee industry and it seems everyone has a new light on coffee!!! Get a grip people!! ORGANIC??? Do you really want to go there!!! Just an FYI guys, 99% of the coffee in the world is grown by third world countries who can barely pay the people to pick the cherries. Let me ask you this? Do you really think they can afford chemicals and whatever else it takes to do anything? Let me also ask the public this? Has anyone come up with a SUPER coffee tree that can double the output of the original? Well the answer is a resounding NO!!!! And you know why? There is no technology!! You know why? Because the MEGA roasters in the COUNTRY I call home don't care. They let these farmers and their workers live in virtual poverty and for what? Don't even get me started on the the fair trade crap!!! That is a complete joke. Anyway, you would think that instead of   these multi-national companies exploiting the source they would eventually embrace the source but that STILL hasn't happened yet! OK there are a few nice stories but really come on people! So, I have come up with a bit of an epiphany, as they say tonight. Someone who was a supposed friend of my family died tonight. Yep that's the the truth, only he really wasn't he stole from me and my family. Stole thousands of dollars actually and we all know it. I just told my son who worked for me in the business for a bunch of years, and his answer was, "Karma is a bitch isn't it dad"? You know what it is!!! And thank god it is! So here it is June 18, and I am going to start a coffee company called "GOOD KARMA COFFEE", and I assure you I will not pay commodity price for coffee and I will not pay minimum wage for great coffee! I will not deal in "Fair Trade", I will not deal with "Organically Grown" because it is really all B.S. What I will tell you is I will not buy coffee from someone I never met, I will not buy coffee just to GET ahead, I will not buy coffee as a commodity, because it isn't a commodity!!!! It is a NATURAL gift that we should appreciate, and that is all. So, from now on, anything I try to sell I have either met the grower and know them or I have a personal relationship with them and give them a fair price so they and their families can benefit from the crop that they worry and pray will bring them the money to make a living!! Simple right? We will see. But I would say that is a mission statement as opposed to fire roasted, fair trade, organically grown blah blah blah!!!! All I need to know is will people buy it? I am not in it anymore for the money, It is completely based on what you like, but it will be pure and it will be beneficial to everybody involved! If that ain't a mission statement I don't know what is. I have to get to work because, this will happen! Peace and out! I'll get back to 1995 some other time. Sometimes you just have to live in the present and forget the past. I don't forget anything but like the blog says..... I'll comment on just about......... you know the drill by now!!! Keep reading I'll keep printing simple as that. Thank you all.

Popular posts from this blog

The Art Of Creating A Great Coffee Blend

THE ART OF CREATING A GREAT COFFEE BLEND!This is pretty much where the rubber meets the road, in the coffee industry. Coffee blends make up the vast majority of successful products within this industry. Single Origins and Estate Coffees are wonderful, but, coffee blends are generally the mainstay of most consumers purchases. There are several reasons for that.
Today I want to explain and explore how you would go about finding the right coffee blend for you and, what goes into the process of roasting and blending coffee and the underlying reasons. I hope you find this enjoyable and entertaining. After all it really is the "Art" side of the coffee industry. It is also the down and dirty business side of the industry. Let's take a closer look at what goes into this process.

Most of you know that coffee is an agricultural product. With any product that is cultivated and grown, there are natural cycles that occur. Coffee is no different. Coffee is grown in very specific areas of…

The Coffee Roasting Process and Its Effects On The Products You Drink!

By Joe Leary/Principal/Lead Source Digital Marketer's & KYC Consulting on LinkedIn

Today I would like to explain just how much the roasting process effects the coffee we consume on a daily basis. I sincerely hope you find this article enjoyable, interesting and informative.

I am going to attempt to explain the 4 major roasting processes and what it does and doesn't do to the world's second most popularly traded commodity. Before I get started, there is something you need to know about coffee. When coffee is roasted it goes through a process, within that process the beans are altered by temperature and generally gas, LNG, electricity and even wood.

During this process the beans reach levels within that process that makes the beans, "crack". Depending on how light or dark they are being roasting they "crack either once or twice. This alters the flavor profile tremendously, so please keep that in mind while reading this article.

I have included some pictures, t…

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?#coffee#coffeebusinessnews

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?
Unless you have been hiding in an unmarked oil well over the past few months, you already must have realized there has been a significant change in the coffee roasting industry. The $40 billion U.S. market has another bully on the block and watch out Nestle, these gentleman are playing for all the marbles.#entrepreneurship

Coffee beans, which is the second largest traded commodity in the world is apparently a target of one of the richest families in Europe. The Reimann family has not so quietly, been actively targeting U.S roasters and using a “price is not an issue" formula!

The cash is there, and they are clearly not afraid to be buying based on future earnings projections. This isn't a strange occurrence for J.A.B., they purchased D.E. Master Blenders, Douwe Egbert for a cool $10 billion. Many analysts refer to this transaction as, "a pure play coffee company".

Their coffee portfolio no…