Skip to main content
So who was it that says everyone is now a coffee expert? Can somebody please fill me in on this crap?
I have spent over half my life in the coffee industry and it seems everyone has a new light on coffee!!! Get a grip people!! ORGANIC??? Do you really want to go there!!! Just an FYI guys, 99% of the coffee in the world is grown by third world countries who can barely pay the people to pick the cherries. Let me ask you this? Do you really think they can afford chemicals and whatever else it takes to do anything? Let me also ask the public this? Has anyone come up with a SUPER coffee tree that can double the output of the original? Well the answer is a resounding NO!!!! And you know why? There is no technology!! You know why? Because the MEGA roasters in the COUNTRY I call home don't care. They let these farmers and their workers live in virtual poverty and for what? Don't even get me started on the the fair trade crap!!! That is a complete joke. Anyway, you would think that instead of   these multi-national companies exploiting the source they would eventually embrace the source but that STILL hasn't happened yet! OK there are a few nice stories but really come on people! So, I have come up with a bit of an epiphany, as they say tonight. Someone who was a supposed friend of my family died tonight. Yep that's the the truth, only he really wasn't he stole from me and my family. Stole thousands of dollars actually and we all know it. I just told my son who worked for me in the business for a bunch of years, and his answer was, "Karma is a bitch isn't it dad"? You know what it is!!! And thank god it is! So here it is June 18, and I am going to start a coffee company called "GOOD KARMA COFFEE", and I assure you I will not pay commodity price for coffee and I will not pay minimum wage for great coffee! I will not deal in "Fair Trade", I will not deal with "Organically Grown" because it is really all B.S. What I will tell you is I will not buy coffee from someone I never met, I will not buy coffee just to GET ahead, I will not buy coffee as a commodity, because it isn't a commodity!!!! It is a NATURAL gift that we should appreciate, and that is all. So, from now on, anything I try to sell I have either met the grower and know them or I have a personal relationship with them and give them a fair price so they and their families can benefit from the crop that they worry and pray will bring them the money to make a living!! Simple right? We will see. But I would say that is a mission statement as opposed to fire roasted, fair trade, organically grown blah blah blah!!!! All I need to know is will people buy it? I am not in it anymore for the money, It is completely based on what you like, but it will be pure and it will be beneficial to everybody involved! If that ain't a mission statement I don't know what is. I have to get to work because, this will happen! Peace and out! I'll get back to 1995 some other time. Sometimes you just have to live in the present and forget the past. I don't forget anything but like the blog says..... I'll comment on just about......... you know the drill by now!!! Keep reading I'll keep printing simple as that. Thank you all.

Popular posts from this blog

How To Roast Your Own Coffee At Home!

How To Roast Your Own Coffee At Home!How to roast your own coffee at home! This is a question I have been asked by many people, especially lately. I haven't been actively updating the blog lately because this is one area of my return to the coffee business that I have really been working on.
First of all, coming from a commercial coffee roasting plant, with over 25 years of experience, this question was one I really had to think about. I was thinking, is it even possible to roast a quality cup of coffee at home and secondly, is it worth your time, effort and expense?
Well the answer is a resounding, ABSOLUTELY! Now, with Black Friday right around the corner, I thought this would be a fantastic time to talk a little about the process, the equipment required and some of the nuances you must eventually master to experience the Freshest cup of coffee you will EVER drink!
Now for me, I was lucky enough to pick whatever coffee or blend from my plant on a daily basis, throw a pound in my 1…

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?#coffee#coffeebusinessnews

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?
Unless you have been hiding in an unmarked oil well over the past few months, you already must have realized there has been a significant change in the coffee roasting industry. The $40 billion U.S. market has another bully on the block and watch out Nestle, these gentleman are playing for all the marbles.#entrepreneurship

Coffee beans, which is the second largest traded commodity in the world is apparently a target of one of the richest families in Europe. The Reimann family has not so quietly, been actively targeting U.S roasters and using a “price is not an issue" formula!

The cash is there, and they are clearly not afraid to be buying based on future earnings projections. This isn't a strange occurrence for J.A.B., they purchased D.E. Master Blenders, Douwe Egbert for a cool $10 billion. Many analysts refer to this transaction as, "a pure play coffee company".

Their coffee portfolio no…

The Future of The Coffee Roasting Business In The U.S.#coffeefacts#businessopinions#entrepreneurs

The Future Of The Coffee Business in The U.S.

So where do you think the coffee business is going in the U.S.? As I have written in previous posts, there has been major consolidation within this industry over the past few years. Long overdue by any industry standard.

Let's take a look at the factors, roadblocks, and issues this business has, moving forward in the U.S. marketplace. It is far from unique as many industries are in the same boat. But where is the next big breakthrough? Will there be another Keurig? Well no one has a crystal ball, but there are things happening, and most of them, like the 1 cup k cup machines are not on a lot of people's radar yet. But, for someone like me, who has spent more than half of their lives in this industry, I have to believe that will come along.

Again, that next big thing in my mind is still only half the equation! Consolidation of this industry is still in the really early stages, as far as I'm concerned. But, as I sit here an…