Skip to main content

If you Aint In You are Out!!

First of all let me apologize for spelling someone who thought enough to follow me and I mispelled their name it is Kostantina, I am very sorry, careless mistake.
So here we go again!!
I have 40 hours to put this together. The first thing I am worried about is, hey if all else fails, will I ever be able to pat=y back my friend who is now backing me in this crazy proposal. Because that is what it was insanity. Ask any savvy business person if he would try to finance and sign a deal , that just included the buyer taking over the stock,(complete nonsense #1), and then securing a bank that was unsecured with a personal guarantee, AND enter into a forbearance agreement,(complete nonsense #2 &3), and sign your name on the dotted line that basically exonerated the previous owner from any wrong doing, and assuming ALL the debts you know about, and DON'T know about are now yours!!!
What a great deal huh? Complete and utter LUNACY!!! A Harvard B school course on THINGS YOU SHOULD NEVER DO TO OWN A BUSINESS!! Maybe I'll get lucky and someone over there in Cambridge will call me one day and say, "you know Joe, that was compleely crazy, could you teach a course over here on what you should absolutely not do!" I am waiting Harvard!! I will gladly do it. Too funny.
But not really, it was complete over the top insanity, and I have said many times it was completely a lack of ignorance that I was so hell bent on doing this. If I had the opportunity now, it wouldn't even be a conversation, I would run and fast away from that scenario. but sometimes, ignorance is your friend, and the bank although they got some of the security they wanted, really didn't know who they were dealing with either, but that was how eager they were to at least say to their senior prople, well see at least the loan is now secured!! They had no idea who they were dealing with though, and I knew, if I could just hang on, I 'd outsmart and horrify everyone I came in contact with down the road! Well that didn't take to long to happen. I had a tiger by the tail and I was desperately trying to hang on, the fact is, they didn't think I would fight like I did. I even surprised myself, but I knew I had one advantage. I felt comfortable making it a street fight and they didn't know the first thing about that. So I knew if I just held on long enough, I could read their motives and kill them all. They underestimated my level to adapt and I knew they couldn't handle my lack of, let's just say polish at the time. But one thing I knew was the business end if it, and they had no clue about manufacturing so I used their ignorance against them.
So, I came up with a one last ditch proposal. I would pay the owner $50,000 cash and sign a 5 year deal that paid him out over time. If I missed one payment, he could take it all back and sell it all, at his discretion! Crazy right? So he initially refused the offer outright. I walked out of the office and thirty minutes later called him from my car and informed him I was taking a month off. I had plenty of accumulated time off. I said to him, see you in 30 days and we will talk again. He abruptly hung up the phone and I headed home to rewrite my resume. Called my buddy and said, "the deal is dead".
Went out on my deck, looked up at the stars and wondered, what have I just done? A very long night to say the least. There would be many of those to come!! But I felt strangely alive. Joe

Popular posts from this blog

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?#coffee#coffeebusinessnews

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?
Unless you have been hiding in an unmarked oil well over the past few months, you already must have realized there has been a significant change in the coffee roasting industry. The $40 billion U.S. market has another bully on the block and watch out Nestle, these gentleman are playing for all the marbles.#entrepreneurship

Coffee beans, which is the second largest traded commodity in the world is apparently a target of one of the richest families in Europe. The Reimann family has not so quietly, been actively targeting U.S roasters and using a “price is not an issue" formula!



The cash is there, and they are clearly not afraid to be buying based on future earnings projections. This isn't a strange occurrence for J.A.B., they purchased D.E. Master Blenders, Douwe Egbert for a cool $10 billion. Many analysts refer to this transaction as, "a pure play coffee company".

Their coffee portfolio no…

How To Roast Your Own Coffee At Home!

How To Roast Your Own Coffee At Home!How to roast your own coffee at home! This is a question I have been asked by many people, especially lately. I haven't been actively updating the blog lately because this is one area of my return to the coffee business that I have really been working on.
First of all, coming from a commercial coffee roasting plant, with over 25 years of experience, this question was one I really had to think about. I was thinking, is it even possible to roast a quality cup of coffee at home and secondly, is it worth your time, effort and expense?
Well the answer is a resounding, ABSOLUTELY! Now, with Black Friday right around the corner, I thought this would be a fantastic time to talk a little about the process, the equipment required and some of the nuances you must eventually master to experience the Freshest cup of coffee you will EVER drink!
Now for me, I was lucky enough to pick whatever coffee or blend from my plant on a daily basis, throw a pound in my 1…

The Coffee Roasting Process and Its Effects On The Products You Drink!

By Joe Leary/Principal/Lead Source Digital Marketer's & KYC Consulting on LinkedIn

Today I would like to explain just how much the roasting process effects the coffee we consume on a daily basis. I sincerely hope you find this article enjoyable, interesting and informative.

I am going to attempt to explain the 4 major roasting processes and what it does and doesn't do to the world's second most popularly traded commodity. Before I get started, there is something you need to know about coffee. When coffee is roasted it goes through a process, within that process the beans are altered by temperature and generally gas, LNG, electricity and even wood.

During this process the beans reach levels within that process that makes the beans, "crack". Depending on how light or dark they are being roasting they "crack either once or twice. This alters the flavor profile tremendously, so please keep that in mind while reading this article.

I have included some pictures, t…