Skip to main content

Don't Always Listen To Your Heart, Listen To Your Head!!

Enough is enough. This is an informational blog also, especially for the entrepreneur starting out or the small family business that is the heart of this country!!
So here is the deal. I finally became an owner of a multi-million dollar company, which I was hell bent on making it successful. That is all well and good, and I had a lot of creative thoughts to get us out of the mess I inherited but, and this is a big but...... you need to realize how to prioritize and you need to  recognize what is really important!
You see when I bought that company I had visions of a knight in shining armor, riding up to the gate and freeing everyone inside and saving the day!!! WRONG!!! WRONG!!! WRONG!!!!
What I really did was put a bank that was going to get absolutely crucified by a loan that wasn't guaranteed and gave them leverage... there is that ugly word,    leverage..... it is something most people don't think about, but it is one of the single most important words in business. TRUST ME.,,
Do you think Donald Trump is a genius? Do you think Charlie Sheen is a genius? The answer is NO in both cases, but both have a full understanding of ONE concept, and it is THE concept!!! LEVERAGE!!! I guarantee you that any deal Donald Trump does is based on a formula based on leverage!! He may not know how to marry women but, HE definitely knows about leverage.
You see banks think of leverage as just a formula. That is why the idiot college grads going to mediocre schools getting mediocre grades all become banker's. They are in reality the belly of America's blue collar worker's they just have a clue about buying a cheap suit and a red and blue tie.
Enough about that, if you don't, as a business owner learn about leverage and negotiation, you are dead. Game over, take your glove and go home.
You see I made the mistake of signing a deal that gave a drowning bank a position that they never would have had and in return I, at that time, didn't know how to get anything back in return.
Let's put it this way. I would love for that deal to be on the table tomorrow, and let's see what would have happened.
There is more to come, about real business examples and things every small business owner, entrepreneur, or aspiring entrepreneur should know. I am changing the tone of this blog right now. From now on, it will be experience based information. Please read and listen to what I am going to write. It will save you several thousands of dollars going to Harvard B school at night!!! Which by the way, is where all the real entrepreneurs and people with ground-breaking ideas go!! Because THEY ALL HAVE JOBS DURING THE DAY, ONCE THEY GRADUATE COLLEGE!! Which is a JOKE by the way, and those are the people who know it!!! Joe

Popular posts from this blog

How To Roast Your Own Coffee At Home!

How To Roast Your Own Coffee At Home!How to roast your own coffee at home! This is a question I have been asked by many people, especially lately. I haven't been actively updating the blog lately because this is one area of my return to the coffee business that I have really been working on.
First of all, coming from a commercial coffee roasting plant, with over 25 years of experience, this question was one I really had to think about. I was thinking, is it even possible to roast a quality cup of coffee at home and secondly, is it worth your time, effort and expense?
Well the answer is a resounding, ABSOLUTELY! Now, with Black Friday right around the corner, I thought this would be a fantastic time to talk a little about the process, the equipment required and some of the nuances you must eventually master to experience the Freshest cup of coffee you will EVER drink!
Now for me, I was lucky enough to pick whatever coffee or blend from my plant on a daily basis, throw a pound in my 1…

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?#coffee#coffeebusinessnews

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?
Unless you have been hiding in an unmarked oil well over the past few months, you already must have realized there has been a significant change in the coffee roasting industry. The $40 billion U.S. market has another bully on the block and watch out Nestle, these gentleman are playing for all the marbles.#entrepreneurship

Coffee beans, which is the second largest traded commodity in the world is apparently a target of one of the richest families in Europe. The Reimann family has not so quietly, been actively targeting U.S roasters and using a “price is not an issue" formula!

The cash is there, and they are clearly not afraid to be buying based on future earnings projections. This isn't a strange occurrence for J.A.B., they purchased D.E. Master Blenders, Douwe Egbert for a cool $10 billion. Many analysts refer to this transaction as, "a pure play coffee company".

Their coffee portfolio no…

The Future of The Coffee Roasting Business In The U.S.#coffeefacts#businessopinions#entrepreneurs

The Future Of The Coffee Business in The U.S.

So where do you think the coffee business is going in the U.S.? As I have written in previous posts, there has been major consolidation within this industry over the past few years. Long overdue by any industry standard.

Let's take a look at the factors, roadblocks, and issues this business has, moving forward in the U.S. marketplace. It is far from unique as many industries are in the same boat. But where is the next big breakthrough? Will there be another Keurig? Well no one has a crystal ball, but there are things happening, and most of them, like the 1 cup k cup machines are not on a lot of people's radar yet. But, for someone like me, who has spent more than half of their lives in this industry, I have to believe that will come along.

Again, that next big thing in my mind is still only half the equation! Consolidation of this industry is still in the really early stages, as far as I'm concerned. But, as I sit here an…