Skip to main content

Is Creativity Overrated As A Business Owner?#entrepreneurs#businessadvice#innovators#businessstartups#successstories

Hi Everyone,

Back to some basic business blogs. I was asked an interesting question the other day. Do you think you have to be super creative to be a successful entrepreneur? I told him I'd get back to him because I was in the middle of creating a life changing product in my living room!

Hey, you have to find the humor or you're sunk, right? But really, it did get me to think. I started thinking how that applied to me as an owner of several businesses. It actually is a fascinating exercise.
Having thought about this for a few days, the short and simple answer is, well I'll get to that in just one second..

First though in my experience, there are different definitions of creativity. I believe as a person who has been working for myself now, for over 18 years, it is almost second nature. I mean think about it?
When you are an owner/entrepreneur, you are faced daily with situations & problems that require quick decisions on the fly! If you can't adjust, you will be swimming upstream without a paddle. So that is creativity right there.

So getting back to the question at hand. I started thinking about all the great successful entrepreneurs, from Vanderbilt to Ford and Edison to Hughes. Certainly all brilliant, and over the top successful. Would you call Steve Jobs super creative? Maybe Bill Gates? I say to those 2 names an emphatic NO.

I would say Jobs and Gates were opportunistic and driven by what people desired. They simply gave people what they wanted really. It really is just a common sense model right? Identify a glaring need within a large market segment and solve it! Brilliant!

Steve jobs didn't invent the iPhone, I read somewhere that the reason the iPhone was so successful was because of the Blackberry! Jobs saw that people loved their blackberry but realized they didn't need those big keys that took up more than half of the face of the phone! So what did he do? He developed a phone with a larger screen you can touch to bring up the all important keyboard! Bill Gates realized there has to be some form of user friendly software other than Dos at that time and wellah Windows was born, an icon based system with all the coding in the background.

Did I create coffee? Certainly not I just sold a ton of it because I came up with blends that people really wanted! Did it take some creativity? Sure, but it really isn't necessary. The more important lesson to be learned here is something that I adhere to everyday. Listen to your customer, give them what they want, when they want it, simple, simple simple!

The better question for all of you wantrepreneurs out there is this;
Do you have a real passion for what you do?
Do you have the drive to stick with it no matter what?
Is there a need for your product or service?
Do you have to invent the cotton gin? Not so much.
So creativity is great but it is certainly not essential to becoming a successful business owner.

In a not so distant future post I will be delving into how to identify different business opportunities, and my step by step process I have developed, that you should follow to get your business off of the ground. It will be an overview, because, after all I am a working business consultant. The steps are fine but the way to get to the steps is where I come in. Again, if you need any kind of help, analysis or advice with your business, I am here. All you have to do is contact me!

Popular posts from this blog

The Art Of Creating A Great Coffee Blend

THE ART OF CREATING A GREAT COFFEE BLEND!This is pretty much where the rubber meets the road, in the coffee industry. Coffee blends make up the vast majority of successful products within this industry. Single Origins and Estate Coffees are wonderful, but, coffee blends are generally the mainstay of most consumers purchases. There are several reasons for that.
Today I want to explain and explore how you would go about finding the right coffee blend for you and, what goes into the process of roasting and blending coffee and the underlying reasons. I hope you find this enjoyable and entertaining. After all it really is the "Art" side of the coffee industry. It is also the down and dirty business side of the industry. Let's take a closer look at what goes into this process.

Most of you know that coffee is an agricultural product. With any product that is cultivated and grown, there are natural cycles that occur. Coffee is no different. Coffee is grown in very specific areas of…

The Coffee Roasting Process and Its Effects On The Products You Drink!

By Joe Leary/Principal/Lead Source Digital Marketer's & KYC Consulting on LinkedIn

Today I would like to explain just how much the roasting process effects the coffee we consume on a daily basis. I sincerely hope you find this article enjoyable, interesting and informative.

I am going to attempt to explain the 4 major roasting processes and what it does and doesn't do to the world's second most popularly traded commodity. Before I get started, there is something you need to know about coffee. When coffee is roasted it goes through a process, within that process the beans are altered by temperature and generally gas, LNG, electricity and even wood.

During this process the beans reach levels within that process that makes the beans, "crack". Depending on how light or dark they are being roasting they "crack either once or twice. This alters the flavor profile tremendously, so please keep that in mind while reading this article.

I have included some pictures, t…

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?#coffee#coffeebusinessnews

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?
Unless you have been hiding in an unmarked oil well over the past few months, you already must have realized there has been a significant change in the coffee roasting industry. The $40 billion U.S. market has another bully on the block and watch out Nestle, these gentleman are playing for all the marbles.#entrepreneurship

Coffee beans, which is the second largest traded commodity in the world is apparently a target of one of the richest families in Europe. The Reimann family has not so quietly, been actively targeting U.S roasters and using a “price is not an issue" formula!

The cash is there, and they are clearly not afraid to be buying based on future earnings projections. This isn't a strange occurrence for J.A.B., they purchased D.E. Master Blenders, Douwe Egbert for a cool $10 billion. Many analysts refer to this transaction as, "a pure play coffee company".

Their coffee portfolio no…