Skip to main content

How Would You Start A Coffee Roasting Company From Ground Zero?#howtostartanewbusiness#coffeeroasters#entrepreneurs#businessreviews

Hello Everyone, Welcome to the Show!

So I was thrown a question out of left field the other day in a meeting, with investors discussing a coffee roasting facilities actual value! 

I was actually taken aback! I obviously answered the question with a question! The question was very direct, "what would you do now, starting from ground zero, to make a coffee roasting facility successful?"

My answer to that was a clear question, "well define ground zero?"
He said, "right now, if you had some resources at your disposal what would you do?"

Hmmmmm. Very interesting question don't you think? And by the way, this isn't niche specific, if I was to ask any business owner or founder or entrepreneur, you know their answers might be very different than mine. OK, phewww......

Well first, I would develop a solid as a rock business plan, but not just any business plan, a real bullet proof one with verifiable market statistics and everything else that is involved in coming up with a plan that needs to be successful.

I always likened the process to a thesis. One of my favorite stories, not to get off topic, is the guy, who's name escapes me. He puts his thesis in and, the professor gives him a C-. The idea was Federal Express! 
haaaaaa are you kidding me?

Anyway, there are 5 to 7 key components to running a successful coffee roasting facility here they are in whatever order you want to put them in;

1 Hire me

2 hire me

3 Hire me.........

you get the picture don't you?

This business changes on the fly! If you don't have someone in your ear, you better find one! I wouldn't wait around. Because there is an amazing opportunity never mind your capacity, or size. 

You just have to have enough forward thinking! Ok #1, I amasking the question.

How important is the guy buying your coffee in your business, and should he be a very smart commodities guy or should he be a mix of quality control/cupper/buyer?

Please answer that question, or better yet. Which one do you have, or heaven forbid its just you!

Part 1 is finished!
Part 2 is coming.............


Popular posts from this blog

The Art Of Creating A Great Coffee Blend

THE ART OF CREATING A GREAT COFFEE BLEND!This is pretty much where the rubber meets the road, in the coffee industry. Coffee blends make up the vast majority of successful products within this industry. Single Origins and Estate Coffees are wonderful, but, coffee blends are generally the mainstay of most consumers purchases. There are several reasons for that.
Today I want to explain and explore how you would go about finding the right coffee blend for you and, what goes into the process of roasting and blending coffee and the underlying reasons. I hope you find this enjoyable and entertaining. After all it really is the "Art" side of the coffee industry. It is also the down and dirty business side of the industry. Let's take a closer look at what goes into this process.

Most of you know that coffee is an agricultural product. With any product that is cultivated and grown, there are natural cycles that occur. Coffee is no different. Coffee is grown in very specific areas of…

The Coffee Roasting Process and Its Effects On The Products You Drink!

By Joe Leary/Principal/Lead Source Digital Marketer's & KYC Consulting on LinkedIn

Today I would like to explain just how much the roasting process effects the coffee we consume on a daily basis. I sincerely hope you find this article enjoyable, interesting and informative.

I am going to attempt to explain the 4 major roasting processes and what it does and doesn't do to the world's second most popularly traded commodity. Before I get started, there is something you need to know about coffee. When coffee is roasted it goes through a process, within that process the beans are altered by temperature and generally gas, LNG, electricity and even wood.

During this process the beans reach levels within that process that makes the beans, "crack". Depending on how light or dark they are being roasting they "crack either once or twice. This alters the flavor profile tremendously, so please keep that in mind while reading this article.

I have included some pictures, t…

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?#coffee#coffeebusinessnews

Has The Coffee Roasting Business In The U.S. Taken Its Last J.A.B.?
Unless you have been hiding in an unmarked oil well over the past few months, you already must have realized there has been a significant change in the coffee roasting industry. The $40 billion U.S. market has another bully on the block and watch out Nestle, these gentleman are playing for all the marbles.#entrepreneurship

Coffee beans, which is the second largest traded commodity in the world is apparently a target of one of the richest families in Europe. The Reimann family has not so quietly, been actively targeting U.S roasters and using a “price is not an issue" formula!

The cash is there, and they are clearly not afraid to be buying based on future earnings projections. This isn't a strange occurrence for J.A.B., they purchased D.E. Master Blenders, Douwe Egbert for a cool $10 billion. Many analysts refer to this transaction as, "a pure play coffee company".

Their coffee portfolio no…